How Specialized Custom Software Development Studios Are Changing the Development Landscape


As technology advances exponentially, so does the rate at which companies must respond. Shifts that might have happened over a five-year period twenty years ago now happen nearly overnight. With cloud-based solutions and a bevy of new tools, market disruption from newer startups is a looming possibility that businesses must prepare for. As a business, you cannot stand in one place too long and you cannot embark on development that takes years to plan and complete. Not only are you expected to have a solid, clear presence online, but you are expected to conduct business and offer your customers and would-be customers a responsive, customized experience before, during, and after their purchase. The good news is while the marketplace is rapidly changing, custom software development has changed with it. What used to require monolithic teams of architects, systems analysts, developers, development managers, product managers, project managers, quality assurance and test engineers can now be done with fewer people, less bureaucracy, and streamlined agile processes. More and more businesses are turning to specialized custom software development companies to stay on track and on budget while they create truly personalized applications.

When It Comes to Custom Software Development, Bigger Isn’t Better


Bigger isn’t always better. In fact, bigger companies with their often bloated processes and layers of bureaucracy can really struggle to effectively and economically innovate. Sure they can innovate if enough money is thrown at a project, but most businesses cannot afford to continually invest in new technology that doesn’t offer a fair return. Bigger companies have more layers and every added layer costs money even though it may not be mission critical. Likewise, bigger companies require structure and formal processes that, while necessary to keep their organization running smoothly, don’t translate into a better software application created faster and cheaper for you. For better and worse, big companies do things in their own way. They have so much invested in their processes and people that all too often your company’s development gets shoehorned into their method whether it’s right for your project or not resulting in longer development times, higher costs, less innovation, and nominal customization.

Not All Computer Companies Are Software Development Companies

Not all computer companies are skillful software development companies, but it sure doesn’t seem to stop them from trying. Take for example the case history of the Oregon health insurance exchange. The state of Oregon contracted with Oracle to develop their portal. The development was managed by the state of Oregon rather than an independent systems integrator. The web portal, where consumers were to purchase health insurance, never went live after AHCA open enrollment began on Oct. 1, 2013. Instead, technology problems crippled the system until in April of 2014, despite having spent $248 million dollars, officials finally scrapped the troubled exchange. Let me repeat that, they scrapped a $248 million dollar development project. A federal technical review suggested that Oracle threw “bodies, rather than [a] skill set” at the website problems. In the aftermath of the colossal failure, Deloitte was awarded the contract to oversee the transition to the federal exchange. But here is, in part, where the issues arise, Oracle is primarily a database software vendor, it’s what they do very well. Deloitte is a management consulting firm. The state of Oregon is not a systems integration specialist. In these instances, a bigger name didn’t get the state of Oregon a better product. Consider how much better off Oregon might have been hiring Deloitte to manage the overall project, retaining Oracle for relational database technology but contracting with one or more software specialty vendors to actually build their system.

Companies of All Sizes Are Turning to Custom Software Development Firms

More and more companies are skipping the big, broad development companies and saying no to offshore development in favor of smaller, specialized boutique custom software development studios. Why? With the pace of technology advancing so rapidly, smaller, specialized, more agile development firms offer leaner processes, quicker to market times, a more customized product, a responsive working relationship, less waste and overall, reduced development costs. Smaller custom software development studios are project-oriented and thus, far less likely to try to shoehorn your application into a preconceived solution they might have developed for another client. With the right custom software development firm, you get your own ‘special ops’ team dedicated to creating an application perfectly tuned to what your business needs most. Larger companies may have more staff but that can mean that people that might not be the best fit for your software application development get put on the team because they need to be somewhere. Conversely, many specialty software development studios hand-pick their teams for each project from a known pool of talent that is uniquely qualified to develop the applications you need. Big software development companies may have some impressive talent on their teams but the likelihood that those developers will be assigned to your project is slim. In smaller, specialty firms, principals and top developers are always working on your development project. Why get the ‘C’ team when you can have the ‘A’ team?

For more information on STATEMENT and how we work with clients to create custom software applications that meet their business need, contact us here.


About Dedrick

Dedrick is an avid traveler and kid wrangler who made his way up from literally nothing, however, Dedrick has always had a bulldog mentality. Once he sets his mind to something, there is nothing and no one who can turn him away. Dedrick has been in the software industry and was building applications that streamed massive amounts of data in Java back in 2002; long before streaming was a term that the majority of Americans understood. Think satellite TV data volume. Since then he's had his hand in saving several companies millions per year with spend management techniques. He has delivered a new way for customers of a global footwear and apparel giant to purchase products resulting in a 2 Billion dollar increase in revenue in the first year of using the new system. He has also delivered an updated login and registration sub-system for the same global footwear and apparel giant, resulting in a nearly 85% reduction in black market purchases (bot-purchases that end up being resold on eBay) of high profile footwear products. This new sub-system, also allowed the overall B2C eCommerce system to handle massive amounts of traffic during high-heat launches.